IT sales opportunities have exponentially increased thanks to digital innovation. However, the mechanics of complex buying and selling IT services has also changed significantly, making outbound selling insufficient to address the needs and expectations of the modern Cloud buyer.

Social Selling helps you leverage your social network to find the right prospects, build trusted relationships and, ultimately, achieve your sales goals. And LinkedIn plays central role in subtly selling and positioning your brand to be actively present and make an impact on business decissions.

Read how to build a LinkedIn sales oriented presence that focuses on establishing your professional brand and becoming part of your prospects' community in a meaningful way.