Every Cloud sale has the potential to become a recurring revenue stream for technology companies, if handled well.

The Cloud model has changed the relationship with customers and it has prompted companies to rethink how they engage with the customer base to ensure that high levels of satisfaction, renewals, and upsell/cross-sell opportunities abound. Today, it's no longer enough to invest time and effort into generating single purchases - delivering value to customers after the first deal has become a critical factor to stay profitable in a highly competitive market.

The customer lifetime value (CLV) starts from the time of the first sale and can only last by building a solid customer relationship. Most successful Cloud companies show a strong focus on understanding clients' needs and helping them leverage the Cloud to their fullest extent by becoming a business innovation enabler to them.

In this session we show you what CLV means to your business and how to maximize your value generation efforts.

Who is it for:

COMPANY OWNERS, GENERAL MANAGERS, DIRECTORS OF SALES AND MARKETING of technology companies.

Key learnings:

  • Gain a better understanding of how are today’s Cloud buyers and what value means for them.
  • Learn how the relationship has changed and the opportunities the Cloud model has opened to enhance profitability.
  • Get actionable ideas to manage long-lasting relationships with your customers after the first Cloud sale.
  • Understand how to define, calculate and track your CLV metrics to measure success.

Speaker:

Riste Ajtov
Digital Strategist