What Impacts Email Marketing Success in the ICT Business Context?
Despite all the digital changes and new marketing techniques coming out, email is still widely used for engaging with prospects at all stages of the B2B buying process. It is direct, personal and efficient.
When dealing with long buying cycles and complex purchase decisions, lead nurturing plays a major part of driving leads further down the funnel. Email is one of the most scalable and effective channels you can use to make this happen.
However, it is important to make sure that every aspect of your email marketing is optimized and to know the tactics that can improve the value of your email strategy.
This webinar will bring you just that:
- Why B2B email marketing is different and how to leverage it to sell Cloud services.
- The entire process of creating effective, well-targeted emails in easy to follow steps.
- Actionable optimization tips that can impact your email campaign success.
- Examples of B2B campaigns you can learn from.
If you’re an IT services provider looking to create more effective B2B email campaigns that add value across your customers’ lifecycle, this webinar is for you!