Why Microsoft and LinkedIn make a decisive lead generation and branding tandem?

The combination of Microsoft’s cloud and LinkedIn’s network opens a world of possibilities for businesses selling Cloud services. It’s more important than ever to include LinkedIn as part of your digital marketing and sales strategy.

Today, majority of leads generated via social media for B2B marketers originate on LinkedIn. It’s a powerful tool you can use to warm up your prospect space, engage with customers and position your brand as a thought leader in your field.

If you’re selling Cloud services, we believe you should start making the most out of your LinkedIn strategy too!

Who is it for:

COMPANY OWNERS, GENERAL MANAGERS, DIRECTORS OF SALES AND MARKETING.

Key learnings:

  • Alternative ways to find and prospect warm leads to sell your services.
  • What messaging you should be using in the platform to attract clients.
  • How to reach key decision makers with your message.
  • How to use different LinkedIn features to nurture community.

Authors:

Riste Ajtov
Digital Strategist
Paula Fernandez
LeadGen & Web Content Specialist