How Can You Become More Effective at Developin a  B2B Content Marketing Strategy That Works for You?

Many B2B marketers understand the value of content marketing and how publishing compelling content can work wonderfully to appeal your specific B2B audience and reflect in your ROI and lead generation.

For Cloud solutions providers, writing great content that is helpful and provides real value to clients along their entire customer cycle is essential to the content-marketing machine, but more is needed. To use content marketing to your advantage and ultimately make more sales, you must have a strong focus on content that generates leads and drives the customer further down the funnel.

If you want to learn actionable steps to optimize your content marketing for lead generation and build out a sustainable B2B content strategy, this webinar is for you!

Who is it for:

COMPANY OWNERS, GENERAL MANAGERS, DIRECTORS OF SALES AND MARKETING PROFESSIONALS.

Key learnings:

  • Why content marketing is a key strategy for building B2B relationships and generating leads
  • How to create credibility and thought leadership around your IT brand identity and your sales teams
  • Tips to improve your content creation process and maximize your resources
  • What strategies are the most effective and efficient to reach different stages of the customer life cycle
  • How to define relevant and appropriate metrics to measure your content performance and evaluate the impact

Authors:

Riste Ajtov
Digital Strategist
Paula Fernandez
LeadGen & Web Content Specialist