Marketing in IT: Time to Move from Popularity to Profitability

IT marketing has become more complex than ever. Buyers expect more from vendors than a traditional marketing and sales experience. Instead, they expect a contextualized buying experience that mirrors the experiences they have as consumers.

Does Marketing in IT Matter?

When you can’t generate enough leads to hit your revenue goals, and get your boss excited, you get frustrated and angry which is especially true for Marketing in IT.

Download our “Does Marketing in IT Matter” whitepaper and learn how B2B tech marketers can improve their marketing performance

QUICK GUIDE: Leveraging LinkedIn for Social Lead Generation

LinkedIn is a powerful tool you can use to warm up your sales pipeline, boost your digital brand and craft your personal branding, yet for many companies, it remains a challenge hard to tackle. Check out this quick guide to get ideas and tips on how to optimize your presence on LinkedIn from a sales perspective, engage with prospects and have your message stand out from the crowd to reach key decision makers.