73% of executives don’t believe that marketing drives revenue. How to prove them wrong?
B2B marketing has become enormously complex. Nowhere is this truer than in the tech industry, where needs and expectations of buyers are constantly evolving. According to one study, 24% of high-tech businesses said they were struggling to keep pace with ever-changing customer expectations, with 47% of internet-based businesses stating so.
Managing the expectations of senior leadership is also key challenge. 40% of marketers say proving the ROI of their activities is their top marketing challenge. For IT marketers who are underfunded, understaffed, and underappreciated, nothing is more important than proving to senior leadership that additional marketing investments will lead to increased revenue.
The truth is, marketing in the IT industry matters now more than ever. But sticking to the same old tactics will have the same poor business impact.
Get your copy of “Does Marketing in IT Matter” whitepaper and learn how B2B tech marketers can improve their marketing performance:
- Does Marketing in IT Matter?
- Address the Challenges of B2B Marketing in the Tech Industry
- Prove the Value of Your IT Marketing
- Change Your IT Marketing Strategy
- Get Professional Support That Aligns with Your Goals
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