Marketers in the IT industry can no longer succeed with traditional tactics such as events and newsletters. Simply generating popularity through digital channels is also no longer a viable strategy. Moving forward, IT marketers will need a more innovative marketing model to move from popularity to profitability.
The modern IT marketer must navigate a business world that is constantly changing. New marketing solutions are emerging all the time, and there is increasing pressure to adopt data-driven marketing technologies to make marketing more cost-effective. Combined with economic and social disruptions around the world, IT marketers must face a unique set of challenges to prove value and stay successful in the near future.
In Marketing in IT: Time to Move from Popularity to Profitability whitepaper, you will learn the following:
- The current state of IT marketing
- The key challenges that are burdening IT marketers
- How to move toward a performance-oriented marketing model
- How a specialized marketing agency can support your efforts
Enjoy the reading,