Get our latest insights

We're proud to offer free webcasts, e-books, whitepapers, and articles on-demand.


Marketing in IT

Is your Marketing plan set for Profitability or Popularity?

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals.

In B2B, marketing is all about supporting sales, making it easier to sell, and helping the sales team achieve the business goals. But what often ends up happening is most businesses try different marketing tactics without a clear plan and walk away with little success.

The B2B sales funnel has changed considerably within recent years. In the old school days – marketing would generate leads, pass it over to sales and hope they close the deal. Without a proper sales and marketing alignment strategy, the organization creates silos among key cross functional teams, ultimately breeding failure.

Most of the Marketing teams tend to creation of a plan that falls into one of two categories: overly complex plans that are hard to understand and therefore not actionable, or overly agile plans that create a lot of activity, but not enough business impact.

Register for our webcast: "Is your Marketing plan set for Profitability or Popularity?" and learn about:

Marketing Planning & Strategy in B2B

Setting and measuring the right KPIs

The power of Goal Cascade

Tips and tricks to boost the impact and ROI

Sales & Marketing alignment models for a stronger follow up

David Balazic

David Balazic

Managing partner
Christina Tzianou

Christina Tzianou

Client Performance Management

Fill out the form to register for our webcast

*Use the button below or the right call-to-action to open the form for registration.