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Marketing in IT

Deliver Successful campaigns with Account-Based Marketing

Do you sell big? Stop throwing a wide net and start sharpening your ABM spear instead.

A long time ago, in a time known as “the 2010s,” marketers were obsessed with casting these super-wide nets in the hopes of pulling in as many leads as possible.

As far as they were concerned, the more traffic they could send to their sites, the better.

Their underlying philosophy at the time: Attract enough fish into the net, and you were bound to have a few keepers in there somewhere.

Over the years, however, an alternative philosophy began to evolve — one that gets rid of the net and replaces it with a spear.

Account-based marketing is a form of marketing that uses highly targeted, personalized campaigns to win over particular accounts. Rather than relying on blanket campaigns that are meant to appeal to an entire market, ABM treats “individual accounts as markets in their own right.”

The laser-focus of the personalization ensures that your messaging is relevant to the prospects and this increases their chances of conversion.

Watch our “Marketing in IT: Deliver Successful campaigns with Account-Based Marketing” webcast and learn how to boost the performance of your marketing initiatives with Account-Based Marketing:

How to do performance-driven marketing in tech industry.

How to properly do the targeting and ICP.

How to personalize and prioritize your outreach and engagements.

What is Account-Based Marketing, how to get started?

How to measure and optimize your ABM campaigns.

So far, webcasts hosted by Consalta had over 5000 marketing professionals that attended from 100 different countries.


Nina Bayrak 

Nina Bayrak 

Client Performance Management
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