IT marketing has become more complex than ever. B2B IT buyers expect more from vendors than a traditional marketing and sales experience. Instead, they expect a contextualized buying experience that mirrors the experiences they have as consumers.
The modern IT marketer must navigate a business world that is constantly changing. New marketing solutions are emerging all the time, and there is increasing pressure to adopt data-driven marketing technologies to make marketing more cost-effective. Combined with economic and social disruptions around the world, IT marketers must face a unique set of challenges to prove value and stay successful in the near future.
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