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Marketing in IT: Time to Move from Popularity to Profitability

IT marketing has become more complex than ever. B2B IT buyers expect more from vendors than a traditional marketing and sales experience. Instead, they expect a contextualized buying experience that mirrors the experiences they have as consumers.

The modern IT marketer must navigate a business world that is constantly changing. New marketing solutions are emerging all the time, and there is increasing pressure to adopt data-driven marketing technologies to make marketing more cost-effective. Combined with economic and social disruptions around the world, IT marketers must face a unique set of challenges to prove value and stay successful in the near future.

In Marketing in IT: Time to Move from Popularity to Profitability, you’ll learn about the following topics:

The complexity of new marketing solutions

Changing buyer behaviors

Performance-oriented marketing strategies

Leveraging data and automation

Generated workflow-based campaigns

Contextual follow-ups

How a specialized marketing agency can support your efforts

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