Marketing in IT
Improve the Performance of your Marketing – From theory to practice
-
Introduction
-
Key challenges for tech marketers
-
Marketing success map
-
Insights of successful marketing campaigns
Are you happy with the outcomes of your marketing campaigns? Does your effort bring enough value to the business? If the answer to these questions is NOT a resounding YES, then this WEBCAST is for YOU!
The digital landscape continues to evolve. New marketing solutions are emerging constantly, resulting in an increasing pressure to adopt data-driven marketing technologies to make marketing more cost-effective. Combined with economic and social disruptions around the world, IT marketers must face a unique set of challenges to prove value and stay successful.
Regular digital marketing campaigns can be sometimes effective for IT companies, but the only way to truly measure the benefits of a campaign is through business results. It is one thing to identify key marketing challenges and try to address them, and totally other thing to run a successful marketing campaign.
Do you also consider yourself to be a performance-oriented marketer?
Speakers:
